Assistant Manager, Digital Content & Social Media [LKCMedicine] Full-time

Digital Content And Social Media Producer

The Lee Kong Chian School of Medicine (LKCMedicine) trains doctors who put patients at the centre of their exemplary care. The School, which offers both undergraduate and graduate programmes, is named after local philanthropist Tan Sri Dato Lee Kong Chian. Established in 2010 by Nanyang Technological University, Singapore, in partnership with Imperial College London, LKCMedicine aims to be a model for innovative medical education and a centre for transformative research. The School's primary clinical partner is the National Healthcare Group, a leader in public healthcare recognised for the quality of its medical expertise, facilities and teaching. The School is transitioning to an NTU medical school ahead of the 2028 successful conclusion of the NTU-Imperial partnership to set up a Joint Medical School. In August 2024, we welcomed our first intake of the NTU MBBS programme, that has been recently enhanced to include themes like precision medicine and Artificial Intelligence (AI) in healthcare, with an expanded scope in the medical humanities. Graduates from the five-year undergraduate medical degree programme will have a strong understanding of the scientific basis of medicine, with an emphasis on technology, data science and the humanities.

The Lee Kong Chian School of Medicine of NTU Singapore is seeking a highly creative and organised Digital Content and Social Media Producer to develop and manage our online presence across various digital platforms. The ideal candidate will have a strong understanding of social media marketing and content creation, and will be responsible for creating and curating engaging content for our social media accounts and our website, and analysing data to optimise campaigns profiling and publicising the School's unique selling points.

Responsibilities:

1. Initiates, plans, creates and curates content, information or material for strategic School marketing during Open House and Admissions, Art & Science of Medicine annual festival and Outreach cycle
2. Draft campaign concepts, social media captions, reels scripts and key visuals and develop campaign timelines and posting schedules across platforms
3. Manage the School's official social media accounts (Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube) and monitor engagement metrics to track effectiveness
4. Conceptualise and film short-form videos, interviews, testimonials and event highlights
5. Webmaster of the School's website to update and refresh homepage content on a weekly basis to reflect key priorities and announcements
6. Identify and approach students, faculty and staff to feature in digital content and coordinate filming schedules and brief participants on content objectives

Requirements:

• Degree in Media, Communications, Social Media Marketing, or a related field
• 3 – 5 years of experience in digital content creation and social media management
• Avid and active social media user
• Good in communication and interpersonal skills
• Proficient with Adobe Creative, capable in graphic design and video editing
• Experience with data analysis and metrics tracking tools
• Strong understanding of social media platforms, algorithms and trends
• Knowledge of SEO and website analytics, HTML coding, Sitefinity, Sharepoint will be a plus

We regret to inform that only shortlisted candidates will be notified.

Hiring Institution: LKC