Segmentation Manager Full-time

Segmentation Manager

The University of Texas at Austin, founded in 1883, ranks among the best universities in the world. With 76 programs ranked in the top 10, UT Austin is the #1 public university in Texas and the #7 public university in the nation.

Like the state it calls home, The University of Texas at Austin is a bold, ambitious leader supporting more than 55,000 students, 4,750 faculty, 15,000 staff and top national programs across 18 colleges and schools. Amid the backdrop of Austin, Texas, a city recognized for its creative and entrepreneurial spirit, the University provides a place to explore countless opportunities for tomorrow's artists, scientists, athletes, doctors, entrepreneurs and engineers.

The University provides a competitive benefits package that includes insurance and retirement benefits in addition to other programs and services. Texas Development supports growth by offering professional development opportunities that help every team member accomplish their goals, enrich their skillset and deepen their engagement with UT.

Establishes governance, accountability, and data-quality standards for audience segments used across UDO and campus. Partners with segment owners and users to ensure segments are clearly defined, documented, monitored, maintained, and retired appropriately.

Responsibilities:

• Establish and enforce standards for segment definitions, naming, and documentation.
• Partner with segment owners and users across the PO, UMAC, AGP, UEE, PTGR, Lead Gen, and other campus units to implement and maintain consistent segmentation practices.
• Ensure segments are properly defined, tracked, maintained, and retired when no longer needed.
• Audit existing segments for duplication, outdated information, and compliance with SPUR and Eloqua guidelines.
• Define, monitor, and report on segment-related KPIs to evaluate data quality, audience performance, and adherence to established governance standards.
• Investigate and report on the data, eligibility criteria, and business rules that determine why individuals are included in or excluded from email and other communications.
• Reduce data-quality issues, donor fatigue, deliverability problems, and inconsistent campaign reporting by identifying segment risks and coordinating corrective action with segment owners.
• Additional duties as assigned.

Salary: $75,000+ depending on qualifications

Required Qualifications:

• Bachelor's degree and professional experience in audience segmentation, data governance, database management, marketing operations, or a related field.
• Experience with constituent relationship management (Salesforce CRM or similar) or marketing automation platforms (Oracle Eloqua, SFMC, Salesforce Data Cloud, etc.).
• Familiarity with Higher Education or other similarly highly matrixed and complex organizations.
• Proven skill building complex segments, shared filters, and dynamic lists, including contact-level vs. account-level logic, marketing automation or journey audience steps, and suppression/compliance handling (unsubscribes, global exclusions).
• Demonstrated ability to build and deliver accurate, timely audience segments for senior-level stakeholders, including high-profile events, where precision, confidentiality, and quick turnaround are critical. Experience handling sensitive donor or VIP data with sound judgment and clear communication about timelines, counts, and trade-offs.

Preferred Qualifications:

• Ability to design and maintain dashboards (Tableau, Salesforce reports, etc.) that visualize audience size, engagement, and conversion, and to blend CRM and marketing automation data into actionable insights.
• Experience translating business goals into audience definitions (e.g., lapsed donors, prospects, alumni by affinity or engagement tier), with SQL or comparable query skills for validating counts and troubleshooting data discrepancies.
• Track record of upholding data quality and privacy/communication-preference standards (CANSPAM, GDPR) for large organizations.
• Ability to partner with both technical and non-technical stakeholders (marketing, communications, fundraising and events teams, reporting and data operations) to communicate audience and data needs and information clearly.

Working Conditions:

• This position is based in Austin, Texas.
• Must be eligible to work in the United States on a full-time basis for any employer without sponsorship.
• Applicants must be authorized to work in the United States. The University Development Office does not sponsor work visas for this position.
• Works in standard office conditions, in a shared office environment, with repetitive use of a keyboard at a workstation.
• Monday through Friday, 8:00 AM – 5:00 PM on-site work is the standard expectation for this position.
• May require additional hours during peak periods and special events.
• Regular and consistent attendance is required in this job.

Required Materials:

• Resume/CV
• Three professional references with contact information, including at least one current or former supervisor.
• Letter of Interest.