Senior Manager, Channel Communications Full-time

Senior Manager, Channel Communications

Join Monash University as Senior Manager, Channel Communications and play a defining role in shaping how we connect with our audiences across the student lifecycle.

This is an opportunity to lead the strategic direction, roadmap and performance of key enterprise marketing channels, including email, social media and paid advertising, as core engagement, lead generation and conversion capabilities. You will help transform these channels into a more connected, audience-led and personalised ecosystem that supports prospective students from first enquiry through to application, enrolment and ongoing engagement.

Working within the Channel Experience and Program Change directorate, you will partner with senior leaders, marketing teams, technology, data, analytics, IT and faculty stakeholders to improve how Monash plans, delivers, measures and optimises channel communications at scale. You will bring together strategy, data, platforms, governance and performance insight to deliver more effective and coordinated audience experiences.

You will also lead and develop a specialist team, uplift channel capability across Marketing, and embed best-practice approaches to testing, optimisation, automation, personalisation and performance measurement. With access to enterprise platforms and a strong focus on digital capability, this role offers significant scope to influence strategy, improve outcomes and shape the future of channel communications at Monash.

Why Join Us

• Shape strategy at scale: Lead the roadmap and optimisation of enterprise channels that reach diverse audiences across Australia and internationally
• Drive meaningful impact: Improve how students and other key audiences experience Monash across enquiry, nurture, application, enrolment and engagement journeys
• Lead integrated channel thinking: Bring together email, paid advertising, social media and other digital channels to support stronger audience targeting, lifecycle communications and conversion outcomes
• Work at the intersection of marketing, data and technology: Use marketing automation, CRM, CDP, personalisation and campaign platforms to enable more connected and effective audience experiences
• Influence senior stakeholders: Provide trusted advice on channel performance, emerging trends, risks, opportunities and investment priorities
• Grow and develop a specialist team: Lead, mentor and build capability across email, advertising, social and channel communications
• Enable innovation and continuous improvement: Embed testing, optimisation, governance and performance frameworks that support smarter, more scalable ways of working

Key Responsibilities

• Lead the strategic direction, roadmap and continuous optimisation of Monash's email marketing, social media and paid advertising ecosystem, ensuring alignment with marketing, recruitment, brand, omni-channel engagement and personalisation strategies
• Design and deliver scalable, audience-led channel communication strategies that support lead generation, nurture, student admissions, lifecycle communications, engagement and conversion outcomes
• Drive integration between email, advertising, social media and other digital channels to improve audience targeting, journey orchestration, messaging consistency and measurable performance
• Establish channel performance frameworks, attribution approaches, testing methodologies and optimisation practices to improve effectiveness across campaigns, journeys and initiatives
• Oversee the use, integration and governance of relevant marketing platforms and tools, including marketing automation, CRM, CDP, CMS, DAM, personalisation and campaign platforms, ensuring secure, compliant and high-quality operation
• Provide strategic advice to senior stakeholders on channel performance, emerging trends, innovation opportunities, risks and investment priorities, balancing ambition with operational sustainability
• Lead, mentor and develop specialist staff, while building organisational capability through coaching, communities of practice, training and cross-functional collaboration

Key Selection Criteria

• Demonstrated senior-level experience leading marketing channel functions within a complex, large-scale organisation
• Proven expertise in marketing automation, platform integration, governance and enterprise MarTech ecosystems, including platforms such as CRM, CDP, CMS, DAM, personalisation and campaign tools
• Strong experience developing and executing channel strategies, omni-channel roadmaps and operating models aligned to strategic marketing, recruitment, engagement and conversion objectives
• Demonstrated ability to design, optimise and measure audience-led lifecycle communications, behavioural journeys, segmentation and personalisation approaches at scale
• Exceptional stakeholder engagement, communication and influencing skills, with the ability to provide strategic advice to senior leaders and build alignment across marketing, technology, data, IT and faculty stakeholders
• Proven leadership capability, including leading specialist teams, managing vendors and partners, and balancing innovation, privacy, consent, accessibility, data governance, risk and operational sustainability

About Monash University

At Monash, work feels different. There's a sense of belonging, from contributing to something ground breaking – a place where great things happen.

We value difference and diversity, and welcome and celebrate everyone's contributions, lived experience and expertise. That's why we champion an inclusive and respectful workplace culture where everyone is supported to succeed.

Some 20,000 staff work for Monash around the world. We have 95,000 students, four Australian campuses, and campuses in Malaysia and Indonesia. We also have a major presence in India and China, and a significant centre and research foundation in Italy.

In our short history, we have skyrocketed through global university rankings and established ourselves consistently among the world's best tertiary institutions. We rank in the world's top-50 universities in rankings including the QS World University Rankings 2026.

Learn more about Monash.

Today, we have the momentum to create the future we need for generations to come. Accelerate your change here.

Monash supports flexible and hybrid working arrangements. We have a range of policies in place enabling staff to combine work and personal commitments. This includes supporting parents.

To Apply

For instructions on how to apply, please refer to 'How to apply for Monash Jobs'. Your application must include your latest CV and a Cover Letter outlining your suitability to role.

Diversity is one of our greatest strengths at Monash. We encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people with disabilities, neurodivergent people, and people of all genders, sexualities, and age groups.

We are committed to fostering an inclusive and accessible recruitment process at Monash. If you need any reasonable adjustments, please contact us at hr-recruitment@monash.edu in an email titled 'Reasonable Adjustments Request' for a confidential discussion.

Your employment is contingent upon the satisfactory completion of all pre-employment and/or background checks required for the role, as determined by the University.

Enquiries: Jo Dallas, Recruitment Manager